MIACO Media Inc. will offer a Free 20 Minute Phone Consultation.
If further information is required such as current rate info, schedule building or any additional information which requires time to gather a $99 fee will be charged. This can be paid On Line. If media is purchased within one month this fee will be used toward your advertising buy. If not…… then you just paid for some very valuable information and for picking The Cable Girl’s most talented and creative minds. Serious Inquires Only Please.
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| Serious
Inquiries Only |
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The
Cable Girl is ready to help you if:
- Your product
or service can be presented utilizing
the sound, sight and color of a
television commercial to reach a
mass audience, such as a metropolitan
area or national television audience.
- Your business
has a minimum budget of $5,000
to commit toward the purchase of
television media and a serious television
advertising campaign. Contracts under $5,000 dollars are billed a 15% service fee.
- Please be advised television does not work instantly and takes reach, frequency and consistency. A viewer must see a commercial a minimum of three times in order to create an impression. Plan to commit to a television campaign of at least 13 weeks. I will not accept short commercial air schedules lacking frequency or the duration necessary for an effective television campaign.
- Your
business has an already existing
commercial to air, or a budget of
$2,000 to $3,000 dollars toward
the production of a professionally
produced commercial.
- Your
business has established channels
for which customers can respond
and be able to purchase your product
or service via, walk-up, phone orders,
web site, mail response.
- Your
commercial must meet the approval
of The Cable Girl and the Networks
of which it will air. In others
words The Cable Girl will not air
a commercial which she deems ineffective
or of inappropriate content.
- Unfortunately
the Cable Girl can not assist with
business plans or research projects.
- All Direct Response Advertising is Cash In Advance. Pre-Payment is required to air commercials. This is an industry requirement for all Direct Response Advertising.
- All commercials must meet Network approval prior to air.
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| Frequently
Asked Questions |
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What
does it cost?
The
rates vary by:
• Number of households you are
reaching
• Networks you are advertising
on
• Day parts (time of day)
• Markets you are located in
- prices can vary
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| Recommended
Reading |
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Effective
Cable TV Advertising by Dale
Carson
Positioning
by Reis & Trout
Marketing
Warfare by Reis & Trout
Differentiate or Die by Jack
Trout
Outrageous!
by T. Scott Gross
The Pursuit
of Wow by Tom Peters
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MIACO Media Agency of Record
(PDF file requires the free Adobe Acrobat Reader to open. Available at Adobe.com)
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